Arts and Crafts Movement.

William Morris was a highly influential artist who introduced the arts and crafts movement to a highly industrialized society. When he and his wife moved into Red House, he was so irked by the fussy Victorian-style furniture that he redecorated the whole house. He was known for designing 2D patterns, furniture, cabinets, and interior design goods. These patterns were often decorative, stylized flowers. Like many members of the arts and crafts movement, he involved himself in several organizations and charities.

Title: Logo for Kelmscott Press

Artist: William Morris

Year: 1892

Kelmscott Press devoted itself to spreading the beauty of incunabula books (books printed before 1501) and used traditional techniques like hand-printing, handmade paper and woodblocks to publish their books. The logo itself, with its winding vines and blackletter-inspired letterforms, was the Press’s way of representing their traditional means.

His legacy is best defined through making art accessible to all classes through design, restoring pride in one’s created work, and looking at past designs to inspire future ones. His typefaces, like Golden, influenced future Jenson- and Gothic-based typefaces in Europe and America.


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Will H. Bradley's illustrations are some of the earliest examples of American Art Nouveau. Most of his illustrations were inspired from the Arts and Crafts Movement and Japanese block printing. He was often compared to fellow artist, Aubrey Beardsley, such that those who critiqued him just called him the "American Beardsley." Most of Bradley's mediums were posters, which include one of his pieces entitled, "The Chap Book".

Title: The Chap-Book, illustration
Artist: William H. Bradley
Year: 1895

William was inspired by Beardsley’s style of work, the use of flat colours, dense ornaments and complex lines. This was for William`s own magazine; the use of bold letters expresses more out of the illustration itself. He knew how to tweak his typefaces within the actual illustration.

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 A leading exponent of German Jugendstil, Otto Eckman was an artist of a variety of mediums. He was a painter, printmaker, typographer and a crafts designer. He turned to graphic and crafts design in 1894. He created a number of illustrations for different journals such as "Pan" and "Jugend" in 1895, as well as becoming a professor that following year. In 1900, the Eckmann script was created, which matched his his style's ideal form.

Title: Eckmann Schrift Typeface
Artist: Otto Eckmann
Year: 1900

Eckmann decided to move on from painting to pursuing typographic design; this is what he is best known for, it was based on some Japanese calligraphy